It is important to promote website and achieve high placing with search engines.
Search engine optimisation (SEO) includes:
- Keeping the website content relevant, up-to-date and of interest to visitors.
- Including regularly updated news items or blogs.
- Designing website to include suitable text and keywords for highest search engine placing for relevant keywords.
- Submitting website to the major search engines such as Google.
- Submitting website to local business directories where appropriate
- Where relevant add a Google map to the website.
- Appropriate use of advertising such as Google Adwords